WHO WE ARE
We care about helping your company get to where you want it to go. We care about your why. We want to connect you with your customers in an authentic and meaningful way. Let's tell your story.
We don’t care about award-winning campaigns with ROI only pertinent to one small piece of your business. While sales are the ultimate measurement of success, sophisticated leaders know that there is never one thing that creates that success. Success is always a team effort.
The big idea or the plan doesn't matter unless it gets executed. Big ideas need to be actionable and executable with where you are today. Keep an eye on the future, but plan for the now.
Most agencies or firms are led by creative directors. Ray is led by a marketer and strategist. It is vital to understand ‘what’ needs to be done before ‘it’ is worked on. We are uniquely positioned to partner with you and provide senior-level marketing expertise - as a complement to your team or in lieu of an in-house marketing team.
FOUNDER + PARTNER
Wendy is a senior marketing leader with 25+ years of experience in all aspects of marketing, brand management and strategic planning. Her ‘let’s get it done’ attitude, creative vision and aptitude for building teams with a foundation of trust have served her and the wide variety of B2C and B2B companies she worked for with positive results.
You’ll find Wendy with a coffee in one of her endless collection of mugs in one hand, a book in the other and a dog named Rory curled up at her feet. She has an insatiable curiosity to learn new things, a desire to visit every country possible and big love for her two kids and husband.
Meet Cousin Ray
Simply put, Ray is a great human. Likes fishing, camping and hanging out with his family. Basically a cool cat. He isn’t the reason we are called Ray, but it is a nice coincidence to share the same name as someone this cool. Everyone should have a cousin Ray.
Why Named Ray?
Inspired by our favourite Anthony J. D’Angelo quote, ‘Wherever you go, no matter what the weather, always bring your own sunshine.’ - it reminds us of our responsibility to bring the positive energy, to always give more and to give back when we are able to.
WHAT WE KNOW FOR SURE
With a nod to a phenomenal woman, here is a little bit about our values
at Ray and what we believe in.
Bring the sunshine.
Whatever situation you are heading into, you control the positive energy you are bringing into it. Positive energy is always contagious.
Be honest and authentic. Don’t let anyone dim your light. The world needs that best version of you.
What you give away will come back to you in spades. We all have a responsibility to give back when we are able to and leave things a little bit better than we found it.
Be curious. Every experience is an opportunity to learn and grow… and what a blessing to be able to do that.
Things will happen. But freaking out or pointing fingers doesn’t make it better. Take a breath and pragmatically focus on what needs to be done now.
We believe in team. It not only makes it possible to achieve so much more, it’s way more fun.
Ray has been instrumental in our company's growth and profitability. Their Principal, Wendy, quickly learned our company structure, set long-range goals with us and provided a 5 yr strategic plan with an intentional road map to success from formulation to implementation. She has supported us yearly to reassess and pivot as needed as our goals develop with the company.
Her contribution to our current and future success is monumental and I consider myself privileged to have worked with someone with such a breadth of knowledge and experience in strategic marketing.
"We established a strategic marketing plan for our company with Wendy. She exceeded our expectations and then some. She is thorough, intelligent, creative and honest. Wendy truly cares about the outcome of her marketing strategy, which is what sets her apart. She has followed up with us several times and is excited to hear about our successes. I would recommend her without hesitation.
Pulling together a team to help execute specific aspects of your marketing plan is a breeze with the talent in Western Canada. Here are a few of our favourites: