WELCOME TO RAY
Every Big Move Starts With Knowing Where You Stand.
We don’t just market your business.
We help determine your position in the market and then we bring it to life.
Strategic Marketing With Purpose
Ray Strategic Marketing is a team of senior marketing strategists based in Calgary, Alberta. We work with franchise systems, trades businesses and B2B industrial companies whose operations have outgrown their marketing. We start with real research and brand positioning, build a marketing strategy tied to your business goals, and then we stay to help your team put it to work.
If you need more than a vendor but you’re not ready to hire a full-time CMO, you’re in exactly the right place.
From Research to Results
We study the market and speak with the right people. Then we explain what we found and the direction we recommend and bring it to life. Every engagement follows the same order, because each phase is what makes the next one work.
Research
We talk to the people who know your business best: your team, your customers and when it’s useful, the people who chose someone else. That research becomes the foundation everything else is built on. It’s the one step we never skip.
Strategic Marketing
Next, we turn what we’ve learned into a plan with a budget and a short list of priorities. You’ll know what to do first, what can wait, and why.
Brand Positioning
If you sound like everyone else, you disappear. We find the space that only your brand can own, even if that means changing the category, the model or the business itself.
Execution
Strategy means nothing until someone makes it happen. We don’t hand over the plan and leave. We work alongside your people and embed within your team, coaching as we go and bringing in trusted specialists where they’re needed to turn the plan into action.
Clients We’ve Worked With
Industries We Serve
Franchising
Emerging and established systems, from 10 units to more than 200.
Trades
Growing companies whose reputation is ahead of their marketing.
B2B Industrial
Technical businesses with complex sales and a story worth telling well.
See how we help companies grow
Get to know our approach to brand positioning and strategy, from the first conversations through to implementation.
Have a Big, Bold Move in Mind?
Let’s have an honest conversation about your business, your goals, what you’d like to change, and what’s standing in the way.